What does the term “CPA” mean?
What does the term “CPC” mean?
What does the term “CPL” mean?
What does the term “CPM” mean?
What does the term “Co-Reg” mean?
What does the term “Opt-In” mean?
What does the term “Double Opt-In” mean?
What is the difference between “Opt-In Email” and “Bulk Email”?
Where do your subscribers come from?
Do you send HTML or Flash Email?
Do you provide guaranteed results?
If the mailing does not make a profit, can I have a refund?
Can I rent a mailing list from you and send the email myself?
Do I need any special software to send out a mailing myself?
What does the term “CPA” mean?
The term “CPA” means “Cost Per Action”, and is used in calculating advertising payments. Let’s say you are seeking new internet subscribers for your newsletter, and you agree to pay an advertiser $1.00 every time they refer a new subscriber to you. The CPA rate for new subscribers to your newsletter is $1.00. You might advertise it like this on your website then; Seeking new newsletter subscribers, CPA $1.00.

What does the term “CPC” mean?
The term “CPC” means “Cost Per Click”, and is used in calculating advertising payments. Let’s say you are seeking additional traffic for your website, and you want to run an advertisement, but you only want to pay for visitors who click the advertisement and visit your website, not those who view the advertisement but take no action. In this case, you are seeking a CPC arrangement. If you agree to pay $1.00 for every visitor to your website, then you might advertise it like this; Website traffic, CPC $1.00.

What does the term “CPL” mean?
The term “CPL” means “Cost Per Lead”, and is used in calculating advertising payments. Let’s say you are an insurance agent, and you are seeking leads (people interested in life insurance), and you want to pay a $20.00 for each lead. This is called a CPL arrangement, and you might advertise it like this; Seeking Life Insurance Leads, CPL $20.00.

What does the term “CPM” mean?
The term “CPM” means “Cost Per Thousand”, and is used in calculating advertising payments. Let’s say you want to purchase an opt-in mailing list containing 100,000 subscribers, and the cost of that list is $500.00. The CPM Rate for that list, or cost per 1,000 subscribers, would be $5.00, and this is typically displayed as $5.00 CPM.

What does the term “Co-Reg” mean?
The term “Co-Reg” is short for co-registration, and refers to the terms of an opt-in email subscription. If the mailing list a subscriber joins is co-registration, then that subscriber is simultaneously joining other mailing lists too. These other mailing lists will be outlined, or described, in the subscription privacy policy. The mailing lists we offer to our clients are all co-registration subscribers, who have given permission to have their information transferred to our customers. If a subscription is not co-registration, then the subscribers information may not be transferred to any other party, so any legal opt-in mailing list that you purchase must be co-registration. If the list provider does not indicate that the subscribers are co-registration, then something is likely wrong.

What does the term “Opt-In” mean?
“Opt-in” email refers to email which is sent to recipients who HAVE agreed to receive it in advance. These recipients have all subscribed to one or more mailing lists, and understand that they will be receiving email advertisements as a result of that subscription. Opt-in email lists include the subscribers information, such as name, address, age, gender, telephone number, etc. They also include the IP address of the subscribers computer (when they joined the list), the date and time they joined, and the website URL where they signed up for the list. We also record the URL of the website’s privacy policy, which details the way the website may utilize the subscription information they collect.

What does the term “Double Opt-In” mean? “Double Opt-In” subscribers are the same as “Opt-In” subscribers, with one important difference. A double opt-in subscriber has confirmed their subscription by confirming their identity. When the subscriber joins a mailing list they receive a confirmation email, which normally requires them click a link within the message body, which confirms their true identity, and also prevents fraudulent or erroneous subscriptions.

Only a small percentage of co-registration subscribers are really “Double Opt-In”, although it is common for unscrupulous email list providers to advertise their data as being “Double Opt-In”. This type of data is also much more expensive than typical “Opt-In” data, as well as being very hard to find. So if you think you are being mislead, check the source URL of the list (the website where the subscription occurred), and see if it is really a “Double Opt-In” list.

What is the difference between “Opt-In Email” and “Bulk Email”?
Bulk email, which is also commonly referred to as “spam”, means delivering email to a large number of email addresses, which belong to unknown recipients, who have in now way requested or agreed to receive the messages. Bulk email lists are usually harvested from websites, newsgroups, chat rooms, and/or member directories, without the email owners knowledge or consent.

In an effort to combat unwanted bulk email (spam), many websites now publish large lists of trap email addresses (spam bait) which are monitored regularly for the express purpose of catching bulk emailers in the act. And when a message is sent to one of these trap email addresses, the recipient will immediately respond by sending several email complaints to anyone associated with the email. It is typical for a bulk emailer to receive thousands of complaints for every million emails delivered, and there ISP services are terminated within the first few hours (sometimes in minutes). If your website or company name appears anywhere in a “bulk email”, you are almost guaranteed to be blacklisted, and to have your webhosting account(s) terminated.

Asside from the obvious problems, bulk email lists rarely have any useful information about their recipients. You cannot personalize your mailings, or target them geographically or demographically. And without any proof that a recipient of your email has actually subscribed to your list, a single complaint is usually enough for your ISP to terminate your service. Bulk email providers are considered illegitimate businesses by all reputable online users, and even though bulk email products and services may seem less expensive than opt-in email at first glance, they will cost you a lot more in the long run. Just think of what it would cost you if your website was completely offline for a week or more, and the expense of moving your website and email accounts to a new service provider during that down period. *The practice of spamming is now illegal – Read about the CAN-SPAM Act.

Where do your subscribers come from?
We receive new opt-in email subscribers from several high traffic websites, including website’s owned or managed by our advertising partners. All of the opt-in subscribers we send offers to have agreed to receive them, and we maintain the links to the privacy policy that each subscriber agreed to at the time of registration.

Do you send HTML or Flash Email?
Every email we send is in HTML format, however, we do not send flash emails as they are potentially problematic for a large number of recipients. Instead, we recommend converting the flash presentation to an animated gif, which all HTML recipients can view without difficulty. This provides the same animated effect, but without the need for special plugins.

Do you provide guaranteed results?
We may provide a guarantee on certain opt-in email campaigns that we deliver to our General U.S. Consumers mailing list. We guarantee that a certain percentage of recipients will open and view your advertisement, but we do not guarantee any subsequent action. We do not guarantee the number of recipients who will click your advertisement and visit your website, because this is completely out of our control.

We have confidence that our opt-in email subscribers will open the emails we send them, because they recognize us as the sender, and are familiar with the high quality of our advertising. However, we cannot control their confidence level, or interest level, in the product(s) or service(s) offered by our customers. Essentially, we are providing a guarantee that a certain number of our subscribers will open and view your offer.

If the mailing does not make a profit, can I have a refund?
No. Our advertising service is no different than that of a newspaper, or print publication. If you run an ad to sell your car with the local newspaper, and nobody buys the car, the newspaper will not give you a refund. While we always do our best to make every campaign profitable for our customers, and 80% of our customers re-order with us, it is possible that your advertisement may not be as effective as you had hoped. In the event that this does happen, we will gladly work with you to improve your response rates of future campaigns, but we cannot provide a refund once service has been rendered.

Can I rent a mailing list from you and send the email myself?
While we do not “rent” our opt-in mailing lists, we do make opt-in mailing lists available for purchase by our customers. Any list that you purchase from us will contain co-registration subscribers, who have given permission to receive offers from third-party advertisers. All of the opt-in mailing lists we sell include the subscription source, date and time the subscriber registered, and the IP address of the subscriber who registered. This proves that the subscription is valid and opt-in (legitimate), and not spam. We also include the URL of the subscription website, and the URL of that website’s privacy policy, in all of our premium opt-in email lists.

Do I need any special software to send out a mailing myself?
Yes, you will need some type of mailing list management solution. The type of solution required, and the cost (if any), will depend on several factors. As we are a full service Opt-In Email Solutions provider, we recommend that you ask us what solution is best for you. We will evaluate your needs, and recommend the most cost effective solution for you.

Unlike most of our competitors, we will frequently recommend open source (free) software solutions for smaller mailing lists. There are several open source solutions on the market which are very effective when sending out mailings to under 100,000 opt-in recipients at a time. We can provide installation and configuration assistance with these solutions, or we will be happy to send you to the developers website where you can download and setup the software yourself. It is our goal to help you find the best solution, at the best price, even when it is totally free.

Call And Order Your Opt-In Email Marketing Campaign Today!